Many entrepreneurs today stand by the statement, “I am unique,” and while this is a great mindset to have, it is, unfortunately, not always true. A large number of aspiring business leaders model their stances after those that have already been established, thus becoming carbon copies of one another.
Though they may be driven and truly dedicated to their craft, the way they go about their daily tasks is not much different from others. Many business leaders today can be considered “farmers,” in that they essentially manage what comes following a lead or sale (a hunt), ensuring that every process afterwards benefits the product and employees. Entrepreneurs on the other hand, can be seen as “hunters.” They go out into business world seeking opportunities, innovations, and solutions. This is in no way insinuating that either strategy is better than the other, but rather explaining that there are two different approaches, the benefits of each depending on one’s position.
As an entrepreneur, you should constantly be searching for new ways to get a step ahead of your competitors, new markets to break into, and new customers to add to your clientele. Essentially, you must hunt for all of these aspects. If you haven’t already built your business upon the idea that it is up to you to be active and create growth, deciding to adopt a hunter’s mindset one day is much easier said than done.
For example, a professional in the trade industry (i.e. a plumber or electrician) are entrepreneurs that have build their businesses upon a skill that they have learned. However, they may not be as great at attracting customers and growing their client base. Those that acquire an existing business are already hunters by doing so, and often move up the corporate ladder fairly quickly. Finally, creators that establish their businesses as their lives rather than just their careers are true hunters.
No matter what level of experience you have, understanding the most basic traits of entrepreneurs and business hunters alike can be extremely beneficial in developing such a mindset.
Creativity is key. Each situation you come across will be different in some way, and knowing how to approach each accordingly is crucial. Drive is another key component to entrepreneurial hunting. Quitting should never be an option. While this may be overlooked, having a strong intuition can greatly help as well. Trusting your instincts based on past experiences that have seen success is huge as an entrepreneur, and one that trait not many possess.